UM's "Christianity Lite" TV Ad Campaign Heavy On Cost, "Lite" On Goals |
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Will it work?: Methodists hope evocative ads
will draw the unchurched
09/01/2001 By JEFFREY WEISS / The Dallas Morning News It rained today. Does that sentence make you want to go to church? The United Methodist Church is betting $20 million that it will. >>>> The rest of the article
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