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UM's "Christianity Lite" TV Ad Campaign Heavy On Cost, "Lite" On Goals


Will it work?: Methodists hope evocative ads will draw the unchurched

09/01/2001

By JEFFREY WEISS / The Dallas Morning News

It rained today.

Does that sentence make you want to go to church? The United Methodist Church is betting $20 million that it will. >>>> The rest of the article

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